DELNA BALSARA
DELNA BALSARA
CREATIVE LEADER | BRAND STORYTELLER | COMMUNICATOR

EXPERIENTIAL

NETAPP INSIGHT

MANDALAY BAY

LAS VEGAS

Global Creative Director

 

AMP’D AT INSIGHT

BROOKLYN BOWL, LAS VEGAS

Global Creative Director

 

NETAPP INSIGHT EMEA

GRAN FIRA

BARCELONA,SPAIN

Global Creative Director

 

AMP’D AT INSIGHT

CAVA RONDEL

BARCELONA,SPAIN

Global Creative Director

 

NETAPP INSIGHT THE AMERICAS

MANDALAY BAY

LAS VEGAS

Global Creative Director

 

Netapp Converge

ARIA

LAS VEGAS

NetApp’s yearly internal sales kickoff.

Global Creative Director


RODAN+FIELDS CONVENTION

MGM GRAND

LAS VEGAS

Creative Director

 

LEXUS HYBRID LINE LAUNCH

NATIONAL TOUR

SAN FRANCISCO

Creative Director

 

HYUNDAI GENESIS DISCOVER TOUR

NATIONAL TOUR

Creative Director

 

XBOX KINECT LAUNCH

E3: NOKIA CENTER

PRESS TOUR:

LOS ANGELES, SAN FRANCISCO

Creative Director

 

CMG FINANCIAL

Director

Communications & Events

PRESIDENT’S COUNCIL TRIP

MAUI 2022

Every year CMG Financial honors its top earning loan officers with an all expenses paid, luxury experience at a resort location. For 2021, I partnered with our event marketing agency to conceptualize and create a best-in-class experience at the Fairmont Kea’Lani resort in Maui, Hawaii.

The event theme was No Ka’ Oi, The Best. We were catering to the best of our company and we created concepts that were nothing but the best. Within this trip, there were 7 experiential concepts we executed. It was a lot of work, but extremely rewarding.

BUILD YOUR OWN BEACH BAG EXPERIENCE

Aloha bags | turkish towels | bag tags | Sun Bum beach kit | branded solar device charger | monogrammed Welly Bottles

EXCLUSIVE BEACH DAY

Private beach with complimentary chairs, towels, umbrellas | reserved sailboat/catamarans | surfboards | paddleboards | outrigger canoes | kayaks | ocean breeze beachside massages | lawn games | lunch | private bar

champs & shop

laudi vidni experience

Attendees designed their own luxury bag digitally, by sampling swatches of leather and fabric with a design specialist. Finished bags were shipped to their homes.

exclusive Chairman’s club dinner

tommy bahama gifting experience

Attendees were given a $150 voucher to shop at a Tommy Bahama’s retail pop up on the hotel premises.

Welcome Reception

All Attendees and their guests were invited to a Welcome Reception, 400+. Music | open bars | dinner stations | lawn games | custom craft cocktails served in take-home ceramic tiki glasses.

Business session

Attendees had the opportunity to attend a breakfast and business session and listen to guest speakers who are leaders in the industry. The session concluded with the CEO revealing a new name and branding for the Retail vertical; CMG HOME LOANS. Attendees were given a backpack stocked with swag branded with the new name.

AWARDS GALA

Top earners in the company were honored at an award dinner and ceremony.