RODAN+FIELDS CONVENTION 2017
OBJECTIVES
EXPO BUSINESS OBJECTIVES:
Deliver on-site product revenue and create an experience of empowerment:
DRIVE Excitement on new products + post-convention momentum
EDUCATE R+F consultants on new + existing products
ENGAGE Attendees with compelling interactive content
EXPO EXPERIENTIAL OBJECTIVES:
When consultants walk away from convention 2017, they will feel:
EMPOWERED to take on new challenges
CONNECTED to their R+F community to ‘pay it forward’ and empower others
ENLIGHTENED by all the new innovation and deeper knowledge on how to grow their business
INSPIRED To be a part of something much bigger then one's self
NARRATIVE
Together with the Rodan+Fields' Marketing and Creative Team, as well as their Executive Leadership, we created their story for this year's theme: Power to Empower. Inspired by our brand work with the teams, I developed the following narrative that would become the touchstone that would ground everything we would create and execute.
POWER TO EMPOWER
To Empower is a beautiful flow of positive energy from one person to another.
Power comes from light. The brighter your light, the more you can share.
As you empower another, their light becomes stronger and brighter
and flows back into yours.
EXECUTION | TACTICS
Using the narrative as our foundation, every touchpoint would reinforce that symbiosis of power. Every engagement was created to empower Consultants to to empower their business and, in-turn, empower each other. Digital touch-points were amplified via social media sharing. Everything was created in an attempt to promote these women as individuals and businesswomen; to be the CEO of You.
Mood Boards | Early Thinking:
Zone Diagrams:
White Renders:
Color Renders:
Fabrication:
Event Set-up: Day 1
Event Set-up: Day 2-3
RESULT
Rodan+Fields Convention 2017:
Official metrics coming soon ...
RFJourney Park, Empower Plaza:
RF Journey Park, Lead the Way Lounge:
TIMELAPSE: RODAN + FIELDS CONVENTION 2017
