Delna Balsara
I turn company moments into stories people actually remember.
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Creative Director, Executive Speaker Support
Edmunds
All Company Meetings, 500 to 700 employees
Attendees
500–700
Venues
The Broad Stage / Royce Hall
Themes directed
6 cycles
Objective & narrative
Inspire Edmunds employees, inform them of the state of the company, communicate current objectives, and build enthusiasm for company goals.
I worked in close partnership with senior executives, event program owners, and subject matter experts to develop end-to-end keynote programs. Each cycle, we evaluated the state of the company and overall morale, then developed a theme and structure that carried through the communications, a pre-event team-building activity, and the keynote presentation itself.
Execution & tactics
- Wrote talk-track with executive stakeholders
- Developed show-flow and supporting visuals
- Partnered with Work Experience team on activities
- 500 to 700 employees per cycle
- Venues: The Broad Stage, Royce Hall
- 6 themed cycles directed
Keynote highlight, "What if car-buying was easy?"
Selected moments
Directed six consecutive All Company Meeting cycles, each built around a new theme and narrative arc, establishing this as a recurring, trusted program rather than a one-off event. One keynote video, "What if car-buying was easy?", performed well enough internally that it was repurposed for customer-facing marketing use.
Delna Balsara