Delna Balsara
I turn company moments into stories people actually remember.
← Home
Director of Events + Communications
CMG Financial
President's Council Trip, Maui, Hawaii
Location
Fairmont Kea’Lani, Maui
Theme
No Ka’Oi, The Best
Scope
7 Experiential Concepts
Objective & narrative
Create a luxury incentive experience worthy of CMG Financial's top-earning loan officers, one that felt unmistakably premium and personal, not just another company trip.
Each year, CMG Financial honors its highest-performing loan officers with an all-expenses-paid luxury experience. For 2022, I partnered with our event marketing agency to conceptualize and execute the President's Council Trip at the Fairmont Kea'Lani resort in Maui, under the theme No Ka'Oi, The Best. Every touchpoint needed to reflect the caliber of the people being celebrated.
Execution & tactics
- Conceptualized 7 experiential concepts
- Build Your Own Beach Bag welcome experience
- Aloha bags, Turkish towels, custom bag tags
- Sun Bum beach kits
- Branded solar device chargers
- Monogrammed Welly bottles
President's Council Trip, Maui 2022
Selected moments
This trip is part of CMG Financial's annual top-performer recognition program, meaning the standard set in 2022 became the new benchmark for future President's Council trips. Personalizing even small touchpoints elevated a standard incentive trip into an experience that felt individually designed for each honoree.
Delna Balsara