Delna Balsara
I turn company moments into stories people actually remember.
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Director of Events + Communications
CMG Financial Rewards Trip
Maui, Hawaii
Location
Fairmont Kea’Lani, Maui
Attendees
300+
Event
7 Luxury Experiences
Objective & narrative
Create a luxury incentive experience worthy of CMG Financial's top-earning loan officers, one that felt unmistakably premium and personal, not just another company trip.
Each year, CMG Financial honors its highest-performing loan officers with an all-expenses-paid luxury experience. For 2022, I partnered with our event marketing agency to conceptualize and execute the President's Council Trip at the Fairmont Kea'Lani resort in Maui, under the theme No Ka'Oi, The Best. Every touchpoint needed to reflect the caliber of the people being celebrated.
High-Touch Execution
- VIP Chairman's Council Private Beach Day
- Chairman's Council Laudi Vidni Shopping Spree
- Chairman's Council Dinner
- Welcome Luau for President's Club and Chairman's Council
- Breakfast and General Sessions
- Awards Ceremony
The Results
This trip is part of CMG Financial's annual top-performer recognition program, meaning the standard set in 2022 became the new benchmark for future President's Council trips. Personalizing even small touchpoints elevated a standard incentive trip into an experience that felt individually designed for each honoree.
Delna Balsara