Deliver a unified global brand experience for NetApp's flagship customer conference in the Americas, spanning the main general session program and Amp'd at Insight, the conference's signature evening experience, so the brand felt cohesive whether attendees were in a keynote or on the dance floor.
As Global Creative Director, I owned the full creative vision for NetApp Insight's Americas program at Mandalay Bay, Las Vegas. This meant directing two very different creative registers under one brand: the polished, strategic storytelling of the daytime general sessions, and the high-energy, culturally-driven Amp'd at Insight evening event at Brooklyn Bowl, designed to give attendees a markedly different, more social brand moment without breaking from NetApp's core identity.
- Directed on-site creative for general sessions
- Led video program for main stage
- Directed Amp'd at Insight at Brooklyn Bowl
- Translated brand into entertainment-venue setting
