Delna Balsara
I turn company moments into stories people actually remember.
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Global Creative Director
NetApp INSIGHT, The Americas
Las Vegas, NV
Venue
Mandalay Bay, Las Vegas
Attendees
5000+
Event
INSIGHT Central
Objective & narrative
Delivered a unified global brand experience for NetApp's flagship customer conference in the Americas, spanning the main general session programs and expo. Extended the creative vision globally by concepting and directing an identical experience for the EMEA region in Barcelona, Spain, adapting the brand narrative for a European audience while maintaining creative consistency across both continents.
Directed GPJ's London office to execute the Barcelona activation, ensuring the same standard of excellence that defined the Americas event translated seamlessly across time zones, teams, and cultures.
Execution & tactics
- Developed unified creative framework and visual language across Americas and EMEA markets
- Directed GPJ's London office through full Barcelona execution, maintaining creative integrity across teams
- Oversaw general session creative, speaker support, and expo environment across all attendee touchpoints
- Adapted brand narrative for European audiences through immersive, culturally resonant environmental design
The Results
By architecting a unified creative vision across two continents, NetApp Insight 2018 delivered a cohesive global brand experience that resonated with customers, partners, and stakeholders in both the Americas and EMEA. The multi-year client relationship with GPJ spoke to the trust built through consistent, high-quality delivery at scale.
Delna Balsara