Delna Balsara
I turn company moments into stories people actually remember.
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Global Creative Director
NetApp AMP'D at INSIGHT
Barcelona, Spain
Venue
Cava Rondel Winery
Attendees
1000+
Evening Event
Appreciation Party
Objective & narrative
Extend NetApp Insight's global brand experience into the EMEA market, adapting the same creative platform used in the Americas for a Barcelona audience, across both the general session program and the regional Amp'd at Insight event.
For the EMEA leg of NetApp Insight, held at Gran Fira in Barcelona, I directed the creative program to mirror the brand consistency established in the Americas while adapting tone and execution for the regional audience. The Amp'd at Insight evening event for EMEA was held at Cava Rondel, Barcelona, a distinct venue requiring its own creative translation of the brand into a more intimate, European entertainment setting.
Execution & tactics
- Directed general session creative at Gran Fira
- Adapted brand for EMEA audience
- Directed Amp'd at Insight at Cava Rondel
- Maintained consistency with Americas program
Timelapse:
The Results
Delivered an evening that gave 4,000 attendees exactly what they needed after two intense days of sessions; permission to exhale, connect, and celebrate. The immersive 'Barcelona by Night' experience created the kind of genuine human moments that no keynote can manufacture, deepening relationships between NetApp, its partners, and its customers in a way that lasted well beyond the event itself.
Delna Balsara