Delna Balsara
I turn company moments into stories people actually remember.
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Global Creative Director
NetApp Insight, EMEA
Gran Fira, Barcelona, Spain
Venue
Gran Fira, Barcelona
Evening event
Cava Rondel (Amp'd at Insight)
Role
Global Creative Director
Objective & narrative
Extend NetApp Insight's global brand experience into the EMEA market, adapting the same creative platform used in the Americas for a Barcelona audience, across both the general session program and the regional Amp'd at Insight event.
For the EMEA leg of NetApp Insight, held at Gran Fira in Barcelona, I directed the creative program to mirror the brand consistency established in the Americas while adapting tone and execution for the regional audience. The Amp'd at Insight evening event for EMEA was held at Cava Rondel, Barcelona, a distinct venue requiring its own creative translation of the brand into a more intimate, European entertainment setting.
Execution & tactics
- Directed general session creative at Gran Fira
- Adapted brand for EMEA audience
- Directed Amp'd at Insight at Cava Rondel
- Maintained consistency with Americas program
NetApp Insight, EMEA, highlight reel
Selected moments
Successfully translated one global brand platform across two continents and four distinct venues within a single program cycle, proving the creative system was strong enough to flex across both format and region without losing brand coherence.
Delna Balsara