Delna Balsara
I turn company moments into stories people actually remember.
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Creative Director
Rodan + Fields
Convention, MGM Grand, Las Vegas
Venue
MGM Grand, Las Vegas
Format
Multi-Day Convention
Partner Agency
GPJ
Objective & narrative
Deliver an inspiring, large-scale brand experience for Rodan + Fields' annual convention, energizing and rewarding the company's network of independent consultants at one of Las Vegas' premier convention venues.
As Creative Director, I partnered with GPJ to conceptualize and execute the creative vision for Rodan + Fields' multi-day convention at the MGM Grand, Las Vegas. The goal was to design an experience that celebrated the brand's community of independent consultants and reinforced its core brand identity across every general session and breakout moment.
Execution & tactics
- Directed creative across a multi-day convention program
- Partnered with GPJ on production and build
- Designed brand environment for MGM Grand, Las Vegas
- Created cohesive visual identity across general sessions
The Results
Delivered a convention experience that reinforced Rodan + Fields' brand identity for its network of independent consultants, executed in close partnership with a leading experiential agency at one of the country's largest convention venues.
Delna Balsara