Delna Balsara
I turn company moments into stories people actually remember.
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Creative Director
Rodan + Fields
Las Vegas, NV
Venue
MGM Grand, Las Vegas
Attendees
40,000+
Event
Expo + VIP Lounges
Objective & narrative
Deliver an inspiring, large-scale brand experience for Rodan + Fields' annual convention, energizing and rewarding the company's network of independent consultants at one of Las Vegas' premier convention venues.
As Creative Director, conceptualize and execute the creative vision for Rodan + Fields' multi-day convention at the MGM Grand, Las Vegas. The goal was to design an experience that celebrated the brand's community of independent consultants and reinforced its core brand identity across every general session and breakout moment.
Execution & tactics
- Directed creative across a multi-day convention program
- Led narrative, concept development, production, and build
- Designed branded environments
- Created cohesive visual identity across general sessions
The Results
Delivered a convention experience for Rodan + Fields' network of independent consultants, built around the theme Be the CEO of Your Own Life. The experience was designed to ignite excitement around new product launches, deepen brand affinity, and reinforce what these consultants were building for themselves: financial independence, community, and confidence.
Delna Balsara