NETAPP INSIGHT EMEA 2018

INSIGHT BARCELONA

December 2018

Gran Fira | Barcelona, Spain

In taking the difference in venue into consideration, I was asked to adapt what we executed in Las Vegas and create a consistent experience here in Barcelona.

At NetApp Insight™, NetApp’s annual three-day technical training conference, attendees heard more about becoming a data visionary. With over 1,400 certifications earned and more than 8,800 attendees from across the globe, NetApp® customers, partners and employees who attended NetApp Insight 2018 left inspired and equipped to innovate with the cloud, build clouds to accelerate new services, and modernize IT architecture with cloud-connected flash.

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

NetApp Pavilion.

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INSIGHT CENTRAL Pre-Show (Copy)

NetApp Pavilion:

INSPIRE Innovation With The Cloud

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

NetApp Pavilion:

BUILD Clouds to Accelerate New Services

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

NetApp Pavilion:

MODERNIZE IT Architecture with Cloud-Connected Flash

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

Data Visionary Theater:

Extending the conversation from Keynote with industry leading guest speakers.

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

The Data Exchange:

Whiteboard talks. Sponsors have the opportunity to talk directly to audiences, facilitating an exchange of ideas.

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

QR Code game to motivate attendees to explore the space.

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

Expo gamification T-shirt pick-up.

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

Social Media Hub:

Blogging tables, Ducati Photo Op, Gartner Peer Insights, RTST Demo (AI)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

Social Media Hub:

Blogging tables, Ducati Photo Op, Gartner Peer Insights, RTST Demo (AI)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

Social Media Hub:

Blogging tables, Ducati Photo Op, Gartner Peer Insights, RTST Demo (AI)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

Social Media Hub:

Blogging tables, Ducati Photo Op, Gartner Peer Insights, RTST Demo (AI)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

Gear Store.

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

Gear Store.

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

Briefing Center.

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INSIGHT CENTRAL Pre-Show (Copy)

Briefing Center.

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INSIGHT CENTRAL Pre-Show (Copy)

Hands-On Labs.

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

RIVERWALK TO KEYNOTE (Copy)

RIVERWALK TO KEYNOTE (Copy)

Branding.

RIVERWALK TO KEYNOTE (Copy)

RIVERWALK TO KEYNOTE (Copy)

Customer quotes over data motion projected.

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RIVERWALK to INSIGHT CENTRAL (Copy)

Translucent mural graphic.

REGISTRATION+ COUNTERS (Copy)

REGISTRATION+ COUNTERS (Copy)

Registration, Housing Help Desk, Inquiries, Materials Pick-Up

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RIVERWALK to INSIGHT CENTRAL (Copy)

Translucent mural graphic.

RIVERWALK to INSIGHT CENTRAL (Copy)

RIVERWALK to INSIGHT CENTRAL (Copy)

Translucent mural graphic.

RIVERWALK TO KEYNOTE (Copy)

RIVERWALK TO KEYNOTE (Copy)

Branding.

RIVERWALK TO KEYNOTE (Copy)

RIVERWALK TO KEYNOTE (Copy)

Branding.

RIVERWALK TO KEYNOTE (Copy)

RIVERWALK TO KEYNOTE (Copy)

Branding.

KEYNOTE FOYER (Copy)

KEYNOTE FOYER (Copy)

KEYNOTE FOYER (Copy)

KEYNOTE FOYER (Copy)

Customer stories projected. These are customer stories connected to the Keynote content, reinforcing what attendees hear, once they leave.

KEYNOTE PORTAL (Copy)

KEYNOTE PORTAL (Copy)

KEYNOTE Pre-Show (Copy)

KEYNOTE Pre-Show (Copy)

KEYNOTE Pre-Show (Copy)

KEYNOTE Pre-Show (Copy)

INSIGHT BARCELONA 2018 (Copy)

INSIGHT BARCELONA 2018 (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

INSIGHT CENTRAL Pre-Show (Copy)

RIVERWALK TO KEYNOTE (Copy)

RIVERWALK TO KEYNOTE (Copy)

RIVERWALK to INSIGHT CENTRAL (Copy)

REGISTRATION+ COUNTERS (Copy)

RIVERWALK to INSIGHT CENTRAL (Copy)

RIVERWALK to INSIGHT CENTRAL (Copy)

RIVERWALK TO KEYNOTE (Copy)

RIVERWALK TO KEYNOTE (Copy)

RIVERWALK TO KEYNOTE (Copy)

KEYNOTE FOYER (Copy)

KEYNOTE FOYER (Copy)

KEYNOTE PORTAL (Copy)

KEYNOTE Pre-Show (Copy)

KEYNOTE Pre-Show (Copy)

INSIGHT BARCELONA 2018 (Copy)

OBJECTIVES

Theme: Data Driven (Be Data Driven) (Are You Data Driven?)
Attract potential clients with the industry’s best Cloud Data Storage services
Drive existing on-prem data storage clients towards Cloud Data Storage
Continue to present refreshed tools and management to the existing, on-prem customer, as they are the main revenue drivers for NetApp
Refresh the 2018 branding to support the event and its theme
Create a consistent experience across all global events

EXPERIENTIAL OBJECTIVES

Surprise and delight all audience segments
Incite a feeling of ‘seeing NetApp as a contender in the industry of data management’
Create a strong experiential narrative to thread all aspects of the event together
Make learning fun by engaging and entertaining attendees

NARRATIVE

Data Driven. What does it mean to be Driven? It’s ambition. It’s aspiration. It’s forward progress. It’s purpose. It’s navigating your journey with intention. It’s these ideas that we will bring to life at Insight Central.

We’re not here to dictate the path. We’re here to provide the means to travel the path.

Insight Central reinforces everything Attendees experience in the Keynotes, Breakouts and all other Insight activities. In support of our theme, we will showcase evidence of being Data Driven through Customer stories, and show them how to thrive through the Data Fabric and our 3 Imperatives. On their Data Driven journey Attendees will become Thrivers with the help of thoughtful design, high-energy learning, and engaging activations injected with…

A LOT OF FUN.

PROCESS

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

RENDER, Insight Central

RENDER, Insight Central

RENDER, The Roundabout | NetApp Pavilion

RENDER, The Roundabout | NetApp Pavilion

RENDER, NetApp Pavilion

RENDER, NetApp Pavilion

RENDER, The Data Exchange

RENDER, The Data Exchange

RENDER, Data Visionary Theater

RENDER, Data Visionary Theater

INSTALL Insight Central

INSTALL Insight Central

INSTALL Insight Central

INSTALL Insight Central

INSTALL GOBOs

INSTALL Insight Central

INSTALL Insight Central

INSTALL Graphics

INSTALL Graphics

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

INSTALL Briefing Center (Copy)

INSTALL Briefing Center (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Branding.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Branding.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Branding.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Branding.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Branding.

INSTALL Registration (Copy)

INSTALL Registration (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Corridor Portal.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Corridor.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

3D Logo.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Corridor customer stories.

INSTALL Insight Central Corridor (Copy)

INSTALL Insight Central Corridor (Copy)

Customer quotes over data in motion projected.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Insight Central portal.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Insight Central entrance.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

The Data Exchange.

NETAPP INSIGHT (Copy)

NETAPP INSIGHT (Copy)

The Cube live broadcasting.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Gear Store.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

Data Visionary Center.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

NetApp Pavilion.

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

CONCEPTUALIZING the Experience

RENDER, Insight Central

RENDER, The Roundabout | NetApp Pavilion

RENDER, NetApp Pavilion

RENDER, The Data Exchange

RENDER, Data Visionary Theater

INSTALL Insight Central

INSTALL Insight Central

INSTALL GOBOs

INSTALL Insight Central

INSTALL Graphics

INSIGHT 2018 (Copy)

INSTALL Briefing Center (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

INSTALL Registration (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

INSTALL Insight Central Corridor (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

NETAPP INSIGHT (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)

INSIGHT 2018 (Copy)