VISUAL
EXECUTIVE
SPEAKER SUPPORT
Creative Director
All Company Meetings
Edmunds
OBJECTIVE
Inspire Edmunds employees, inform them of the state of the company, communicate current objectives and build enthusiasm for the current company goals.
NARRATIVE
I worked in close partnership with senior executives, event program owners, and subject matter experts to develop end-to-end keynote programs. Each cycle, we would evaluate the state of the company, the overall morale, and look to the horizon as we developed the theme and subsequent structure of the comms, the pre-event team-building activity, and keynote presentation.
EXECUTION | TACTICS
I wrote the talk-track in concert with Executive stakeholders, develop the show-flow and create engaging visuals for the presentation to support and punctuate points in the script.
I then worked closely with the Work Experience team to come up with a team building activity that would reinforce the theme of the general session.
Attendee count was 500-700 employees from around the nation. The venues varied from The Broad Stage in Santa Monica to Royce Hall at UCLA.
RESULT
Employees reconnected with the organization's brand DNA and core goals and returned home re-energized, renewed with enthusiasm.
THEME: reTHINK 2
THEME: reTHINK
VIDEO: What if car-buying was easy?
I directed this video for the general session, but was subsequently repurposed for customer-facing use.
THEME: Trust Revisited
THEME: Promises Kept
THEME: High-Fidelity
This keynote was one of my favorites, because we had a closed live feed projected on a secondary screen. The audience was submitting questions and comments on the thread and the presenters were responding to them in real-time, so the presentation was more of a conversation than a keynote.
THEME: Get Your Boots On!
THEME: The Time Is Now
STAYING PRIVATE
SXSW
Executive Keynote
I created a keynote presentation for Edmunds CEO Avi Steinlauf to be delivered at SXSW on the benefits of maintaining his company as private, rather than going public.
PRESENTATIONS
Creative Director
EA LIVE EVENTS
Pitch Presentation
I created the pitch deck of concepts for the summer camp EA Sports would run to link their games with real-world sports. The concept of this deck was to make it look like the viewer was flipping through a sports magazine, every slide a dramatic spread.
EXPERIENCE CENTER
Porsche
Pitch Presentation
Below is a pitch deck for a team at Edmunds to present a mutually beneficial arrangement with Porsche, with respect to the new Porsche test track.
EXTRAORDINARY EXPERIENCES
Creative Director
Microsoft Pitch Presentation
I created an introductory video as inspiration for my presentation to bring the client into our mindset. This was a video I directed.
Creative Director
AUTOMOTIVE NEWS
These were ads which appeared in the national publication Automotive News, the definitive source of information to Dealers nation-wide.I worked with our B2B Dealer Marketing leadership team to conceptualize, write, creative direct and deliver ads on a monthly basis.
AUTOMOTIVE NEWS | SERIES AD BUY
These ads also appeared in Automotive News, as a series of messaging - each one building off the previous from month-to-month.
I worked with our B2B Dealer Marketing leadership team to conceptualize, write, creative direct, design and deliver ads on a monthly basis.
This messaging and branding continued into our trade show booth for the NADA conference, reinforcing our brand promises to our Dealer Partners across the nation.
AUTOMOTIVE NEWS | COVER WRAP
These cover-wrap ads appeared on the front of Automotive News to reveal our new Edmunds Used+ product and brand.
I worked with our B2B Dealer Marketing leadership team, as well as our Product Marketing team to conceptualize, write, creative direct and deliver these ads.
BILLBOARDS | OUT OF HOME
Edmunds made a media buy of billboards strategically set in high-traffic areas in targeted markets around the country.
I worked with our B2B Dealer Marketing leadership team to conceptualize, write, creative direct and deliver these large-scale ads.
SALES SUPPORT, ONE-SHEETS
Sales Support Collateral. I worked with our B2B Dealer Marketing leadership team to conceptualize, write, creative direct and deliver a suite of 1-sheets to support the Edmunds sales team as they spoke to clients about new tools and offerings.
SALES SUPPORT, ONE-SHEETS
I worked with our B2B Dealer Marketing leadership team to conceptualize, write, creative direct and deliver a suite of 1-sheets to support the TrueCar sales team as they spoke to clients about new tools and offerings.
AIDS LIFECYCLE 8
COMMISSIONED PRINT, 36IN x 48IN
